PARI is an innovation by Priyanka, inspired by “life & love” to curate warm experiences through fragrances of varied cacophony of life. From ecstatic love to devout ceremonies to creative extravaganzas, the product ranges from Candles to Soaps and others. Soy Wax Candles, being the primary products, will feature varied ranges from base to conceptual luxury products. The brand plans to foray into other lifestyle and home décor products.

With innovative product ranges, PARI actively engages with many artisans and industries alike across the northern belt of India, primarily, Khurja, Jaipur, Alwar, Moradabad, Firozabad and Saharanpur. Newer tie-ups are in discussions with artisans from West Bengal and Odisha as well.